Updated: Feb 14
Social Media like blogs, web sites, Instagram, email campaigns can target all types of audiences. Viewers can be chosen for location, gender, age, hobbies, lifestyles, and more. Beyond that, advertisers can track campaigns in real time, and optimize marketing by posting on days and times their audience is most likely to be surfing.
Direct sales teams can produce creative campaigns. These include campaigns that revolve around only one website, or there can be ads next to premium content (such as in a blog) with an affiliate ad of a top-notch brand. These ads can target location-based demographics, even going as far as targeting gender-based demographic audiences
A direct sales business is all about relationships and how well you manage them. You need to have the kind of white-glove service your customers expect to receive as a result of interacting with you. Track your client interactions, keep a tight rein on follow-up, and make sure no one is forgotten.
You converse with the bank teller as she cashes your check, and then compliment her on her scarf. She compliments you on your jewelry and a connection is made. You tell her that you sell jewelry. Ask if you can send her a coupon for her first purchase from you. (“Yes.”) You collect her email information and name.
AS SOON AS YOU CAN, you send a note via email with an attached coupon and your website address. It’s a magic moment! Follow up within a week if you have not heard from her. Invite her to a showing. Make your communications show a continuing relationship between you and your customer. Every call, every email, every Facebook message is logged in your CRM* so you are always up to date with each and every one of your contacts.
A top elite team leader will be sure to send birthday and holiday cards. Send a “something special” surprise like a sample of a new product (sample papers, lotion, pin, pen). Mark milestones in their life, notice details, encourage them. Send a handmade card to just say “hello” or send your downline a new product that can be extremely useful in the business.
As a top-notch leader, do what works – that is, make people feel loved!
*According to Wikipedia, CMP is : “Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth”